The largest logistics company in Brazil, Wilson Sons, is looking to growing its Chinese business with a new WeChat channel.
In the content profile, 100% in Mandarin Chinese, Wilson Sons discloses relevant initiatives of the company and information about the Brazilian maritime and port markets.
"We understand the need to create this communication channel with our customers. We want to get closer to this audience, understanding, in a deeper way, their culture and using the same tools and language. The UNCTAD 2020 report showed that more than half of the vessels in the world fleet are operated by Asian companies, reinforcing this as a strategic market for us", explained Elísio Dourado, Towage commercial director.
More than 20% of the clients and partners of the company's Towage unit are related to China and more than 25% of the vessels served by the business have the country as origin or destination.
The Asian market is part of Wilson Sons' port logistics chain from the purchase of ore and grain, transport by ship, to the export of finished products or fertilizers to Brazil.
"Wilson Sons, as a leader in the port support industry, is growing along with the foreign trade partnership between Brazil and China. In 2021, we increased our participation in this flow, mainly with the export of iron ore and soybeans, and even with the import of steel products," Elísio points out.
The Towage division, which already has two representatives in its commercial team in China, believes in the importance of strengthening the relationship with these customers. "We launched the official WeChat account in order to further improve customer service and communication with this audience, for our goal is to ensure the best experience for our customers," says Lynn Xiong, Towage marketing specialist, one the company's representatives in China.
With a fleet of 80 tugboats, the largest in Brazil, Wilson Sons is present in 25 locations, covering almost all the Brazilian coast.
Source: Seatrade Maritime News
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