On November 25, China Merchants Shekou Industrial Zone Holdings and Viking Cruises announced formally signed a joint venture agreement, the two sides will work together to create a medium-sized luxury cruise tourism product featuring Chinese senior intellectual customers and become the world's leading high-end cruise operator.

Relying on the strong comprehensive strength of China Merchants Group and Viking's rich experience in high-end cruise operation, the joint venture will build the world's first cruise operator with Chinese-flagged cruise fleet, and will continue to promote China's cruise industry toward the high-end of the global value chain.

The luxury cruise ship "Viking Sun", which was rated as one of the world's "best small and medium-sized cruise ships" by the industry's authoritative Berlitz Guide and Cruise Critic, will become the first ship under the joint venture company and will be registered as Chinese-flagged.

The company plans to launch a high-end domestic ocean cruise in 2021 with destination experience as the core, integrating simple Nordic style with Chinese culture, and providing high-end cruise travel experience and luxury services.

The launch of the first Chinese-flagged cruise ship of the joint venture company will be an important milestone in the history of the development of China's cruise industry, marking that China's cruise industry has officially entered the golden opportunity.

Source: Sarah Yu, XINDE MARINE NEWS

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