China's first home-built cruise liner named 'Adora Magic City'

[Photo: CSSC-Carnival Cruises]

The name of China's first domestically built cruise liner will be unveiled today, which marks the annual China Tourism Day, with “Adora Magic City” scheduled to be delivered by the end of 2023.

 

 

The name of the ship coincides with Shanghai’s nickname “modu”(魔都), or the “magic city.” The name “modu” is widely referred to Shanghai among the young generation. Mo, in Chinese, means magic and can also be interpreted as being fascinating, while du means city or capital. The nickname reflects the unique charm of Shanghai as a fascinating city.

 

Drawing inspiration from the modern city, it replicates the charm of Shanghai at sea by rebuilding a “maritime city” with an East-meetsWest approach.

 

The name reflects infinite ingenuity and innovation by blending the concepts of “Modern (摩登), Magic (魔力) and Miracle (魔幻),” unveiling the trendy side of Shanghai as “the capital of cruise liners,” the innovative glamor of its classic culture, and a cross-industry integration of Eastern and Western cultures and tourist elements.

 

The ship under Adora Cruises, the newly launched cruise brand by CSSC Carnival Cruise Shipping Ltd, is expected to take guests on an imaginative culture exploration tour at sea.

 

At present, the interior decoration and comprehensive testing of the ship, which is under construction at the Shanghai Waigaoqiao Shipyard, are close to conclusion. After it is delivered by the end of this year, it will set sail from Shanghai as its home port.

 

The ship will boast the biggest shopping center at sea under a strategic partnership with duty-free giant China Duty Free Group, and it will be the first cruise ship covered by 5G network by joining hands with Shanghai Telecom.

 

 

It will also create a special shopping zone showcasing unique China-chic brands and popular and creative cultural products.

 

In addition, the ship will feature the first live comedy theater at sea in collaboration with Mahua FunAge, a popular Chinese comedy film and stage play production company.

 

“Marco Polo: An Enchanted Love Tale,” a brand-new song and dance show presented by Selection International Entertainment, will further enrich guests’ experience.

 

Meanwhile, a brand-new production show named “Magic City,” which has the same name as the ship, will debut on the cruise liner, showcasing the city’s eclectic “kaleidoscope” culture on stage.

 

Elsewhere, the design and construction of China’s second domestically built large cruise ship under Adora Cruises has started, according to the cruise operator.